Anne is your guide to new horizons. He is linking customer value to business results, by applying Business Design. Ten years of experience at KLM in Sales, Marketing, HR and Customer Experience made him understand the urge for customer focus, while having a thorough understanding of the people and the organization that make it happen. Anne will surprise you by what you’ll learn from your customers, by just talking to them.
Anne specializes in: Design Thinking, Transformation, Customer Experience and Agile Development.
Lisa is our Jr. Business Designer. She has a real eye for the latest technical and digital trends. And her academic background has given her a deep understanding of digital development, behavioral sciences and research methods. Lisa has a track record in creating innovative and strategic concepts at agencies like TBWANeboko and NOISE Amsterdam. Nothing energizes her more than working in multi-disciplinary teams.
Lisa's specialisms: Concepting, User Experience, Research Methods and Agile Development.
As our Brand Strategy specialist, Aagje is the driving force when it comes to formulating the needs of your target audiences in a way that’s distinctive, recognizable and engaging. She has over 15 years’ experience working at international agencies like Y&R and Ogilvy, developing new initiatives as an entrepreneur, and integrating brand thinking into digital product concepting.
Aagje's specialisms: Brand Strategy & Engagement, Design Principles and Concepting.
Merlijn is founding partner of Tom Orrow with over 15 years’ experience in advertising, both as a copywriter and an entrepreneur. Back in 2013, he co-founded Heartvertising Agency, KOKORO Amsterdam, where he was responsible for several celebrated brand campaigns for clients including Trouw, Transavia, Simyo, Oxxio and more. What drives Merlijn is helping to move businesses forward through creativity. His credo: when business meets creativity, the future starts today.
Merlijn's specialisms: Branding, Copywriting, Creative Direction and Predicting the future.
Micha is a founding partner of Tom Orrow with over 20 years’ experience in digital agencies, both as an Art Director and an entrepreneur. Back in 2008, he founded digital design agency Resoluut & Soda Studio. In addition to this he became partner and commercial frontrunner of Makerstreet. As partner he was involved in more than a dozen digital agencies that covered complete digital transformations of many big brands. What drives Micha is helping clients to work on a basis of mutual succes with their agencies. His credo (and we hear it at least once a week): ’Never waste a good crisis!’
Micha's specialisms: Creative/business strategy, Entrepreneurship and Design.
Petra is our Managing Director. She has over 20 years’ experience in the fields of media, advertising, books and e-commerce. Over the last 10 years she has been responsible for managing digital businesses within companies like bol.com, Novamedia and Bruna, where she delivered multiple innovations and platform transformations. Petra likes working in multi-disciplinary teams with a clear set of shared goals.
Petra's specialisms: Business Strategy, Agile Development, E-commerce and Business Modeling.
Sacha is an affiliate partner at Tom Orrow. She has over 15 years of experience in (digital) strategy consulting, (online) retail and consumer goods. After 6+ years at McKinsey & Company, she added industry experience at Ahold and bol.com in both strategic and commercial roles, and worked in digital consulting at SparkOptimus. She loves looking for creative and innovative strategies for the future, especially at fast-growing companies and social impact ventures.
Sacha's specialisms: business strategy, e-commerce, strategic innovation.
Willem is a partner of Tom Orrow. He has more than 25 years of experience in IT and program management. Willem has worked as IT director at bol.com, CIO at Travis and Cargonaut and as CTO at Shared Stories Group. Willem has a thorough knowledge of IT systems and knows how to make choices from the company's perspective.
Willem specializes in: IT, E-Commerce and Program Management.